MELASMA AND AYURVEDA. Melasma is a common skin problem , is also called “Cholasma”. It is the skin condition of the adults with light to dark brown or greyish pigmentation develops mainly on the face. The pigmentation is due to overproduction of melanin by the pigment cells, melanocytes.  Most people get it on their cheeks, bridge of nose , forehead, chin and above their upper lip.It may also appear on the other parts of the body that gets lots of sun , such as the forearms and neck. Although it can affect both genders and any race , but it is more common in women and people with darker skin types who live in sunny climates.  Melasma is usually more noticeable in the summer and improves during the winter months. It is neither an allergy nor it is infectious –contagious . It is not a cancerous and will not be change into skin cancer. It is a cosmetic problem of the skin. It can be completely treated by using ayurvedic MELASMA treatment.we use panchakarma as well as medicinal therapy to treat MELASMA.